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About Us

Maven: A maven is an accumulator of knowledge or an expert in her field.
Mavens are considered information specialists, dedicated to helping others solve problems with the knowledge they provide.

Trade Show Maven:
Accumulator of trade show knowledge, dedicated to sharing information with other trade show marketers to help them solve their problems with the knowledge she provides.  The  first coach in the industry who's focused on you, the trade show consultant.


Hi, I'm Gail Hernandez, The Trade Show Maven

I attended my first trade show in 1981. I was in charge of bringing the typewriter and typing out name badges for the invited guests to our hospitality suite. In the middle of typing, I ran out of typewriter ribbon. When I told our trade show manager, she said, "Well, I guess you won't do that again," and off she went. It was my indoctrination into the world of trade shows.

Since that first trade show (I eventually found a replacement cartridge and completed the badges in time for the event), I've managed over 500 exhibits--from tabletop displays to island booths, from Canada to Puerto Rico, and in several industries including automotive, health care, education, government, science and high tech. And I still love every aspect of trade shows.

In 1994 I became the first woman to earn certification in trade show marketing and to earn the professional designation of Certified Trade Show Marketer or CTSM. The CTSM program is awarded annually by the EXHIBITOR Conference in affiliation with Northern Illinois University Outreach, and is the only university-affiliated professional certification program in the exhibit marketing industry. Less than 1% of all trade show and event marketers have attained this distinction. Click here to find out more about becoming a CTSM graduate.


What Else Do Mavens Do?

  • I love to read. I read 76 books in 2008 and plan to read 80 in 2009. Click here to see my 2008 reading list.
  • I love traveling to trade shows. See my travel schedule on TripIt.
  • I have a passion for developing and leading women's retreats.
  • Teach at the EXHIBITOR Conference and serve as a CTSM advisor.

To find out more about me ...      www.linkedin.com/in/tradeshowmaven

 

 

Find me on Twitter, too.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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