My father, a former librarian and reading teacher, told me it's not important to know everything, but it's important to know where to find answers. I don't know everything about trade shows but I can point you in the direction of the experts who do.
Suppliers, Resources, & Experts
... to build your business or augment your skills ... and tell them The Trade Show MavenTM sent you.
Education - http://www.exhibitoronline.com/ (The only university-affiliated exhibit marketing conference.)
Exhibit Houses, Exhibit Design, Exhibit Production
Experiential Marketing
1. Articulate Creative - I've never seen message-crafting like this team does it.
2. Ex Machina Design x Marketing really, really gets it! Working with them is incredible - try it!
Graphics/Signs - Design, Production
Green Exhibiting
Independent Trade Show Consultants - If you've attended EXHIBITOR in the past, join the EXHIBITOR Group on LinkedIn and you'll be able to connect with hundreds of other trade show marketing professionals. Check out the link on my LinkedIn profile.
International Exhibiting
Marketing & Communications
Measurement - Marketech is the leading trade show booth staff training firm in the industry. Check out their programs and resources at www.marketech360.com.
Networking - http://www.linkedin.com/in/tradeshowmaven (Invite me to connect with you)
Promotions:
Public Relations
Shipping - Make sure you use a shipping vendor who has experience with trade shows.
Here are two carriers I use:
1. Anderson Air Cargo has superb customer services. www.andersoncargo.com
2. ELITeXPO Cargo Services is a great carrier. www.eliteexpo.com/shipping.
Staff Training - You'll won't go wrong hiring Marketech for your booth staff training or performance measurement needs. Visit them at www.marketech360.com.
Virtual Assistants
